Volume 40, Number 4 — December 2016

Special Issue: Transformational Issues of Big Data and Analytics in Networked Business

The introduction to the special issue is located in the Editorial Statements section


Special Issue Articles

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Alok R. Saboo, V. Kumar, and Insu Park
(pp. 911-939)

A Tree-Based Approach for Addressing Self-Selection in Impact Studies with Big Data
Inbal Yahav, Galit Shmueli, and Deepa Mani
(pp. 819-848)

Large-Scale Network Analysis for Online Social Brand Advertising
Kunpeng Zhang, Siddhartha Bhattacharyya, and Sudha Ram
(pp. 849-868)

Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics
David Martens, Foster Provost, Jessica Clark, and Enric Junqué de Fortuny
(pp. 869-888)

Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
Anindya Ghose and Vilma Todri-Adamopoulos
(pp. 889-910)

Crowd-Squared: Amplifying the Predictive Power of Search Trend Data
Erik Brynjolfsson, Tomer Geva, and Shachar Reichman
(pp. 941-961)

Privacy and Big Data: Scalable Approaches to Sanitize Large Transactional Databases for Sharing
Syam Menon and Sumit Sarkar
(pp. 963-981)

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework
Sang Pil Han, Sungho Park, and Wonseok Oh
(pp. 983-1008)

Comprehensible Predictive Models for Business Processes
Dominic Breuker, Martin Matzner, Patrick Delfmann, and Jörg Becker
(pp. 1009-1034)

Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence
Zhan (Michael Shi, Gene Moo Lee, and Andrew B. Whinston
(pp. 1035-1056)

Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics
Wolfgang Ketter, Markus Peters, John Collins, and Alok Gupta
(pp. 1057-1080)