Pirates in the Lab: Using Incentivized Choice Experiments to Explore Preference for (Un)Authorized Content

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In this paper, we report on a laboratory experiment aimed at investigating factors affecting choice between different versions of a full-length movie. In particular, we are able to pin down the willingness to pay for a legal, rather than pirated, copy and compare it to the impact of such characteristics as picture quality or delay in delivery. We find a modest but highly significant preference for the authorized version. We also find that when the proceeds from legal sales are transferred to a good cause, willingness to pay for the unauthorized copy is reduced. Our method does not seem to suffer from hypothetical bias


Additional Details

Author Piotr Ćwiakowski, Marek Giergiczny, and Michał Krawczyk
Year 2016
Volume 40
Issue 3
Keywords Digital piracy, choice experiments
Page Numbers 709-715