Revisiting Group-Based Technology Adoption as a Dynamic Process: The Role of Changing Attitude-Rationale Configurations

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In this study, we set out to better understand the dynamics behind group-based technology adoption by investigating the underlying mechanisms of changes in collective adoption decisions over time. Using a longitudinal multi-case study of production teams in the British oil and gas industry, we outline how internally or externally triggered modifications to the constellation of adoption rationales and attitudes toward a focal technology between subgroups caused changes to adoption decisions within a team. The constellations further seemed to impact usage patterns including conflicts about ICT use and the stability of adoption. Based on these observations, we suggest that group-based adoption can be differentiated in qualitatively different technology adoption states (TAS), which emerge as the result of disparate attitude–rationale configurations across subgroups in a user collective. With this reconceptualization of collective adoption as technology adoption states, our study extends current group-based models by providing a new, qualitative lens to view the creation and stability of adoption patterns in complex user groups. With this, our study offers a process view on the (dis)continuance of information systems and provides a basis for practical guidelines on how to deal with problematic adoption situations when actors from multiple (sub)groups are involved.


Additional Details

Author Petra Saskia Bayerl, Kristina Lauche, and Carolyn Axtell
Year 2016
Volume 40
Issue 3
Keywords Technology adoption, collective adoption, diversity, distribution, group valence, process view, case study
Page Numbers 775-784