Associate Editor: Han Zhang

Georgia Institute of Technology

Term: January 1, 2018 – December 31, 2019


Research Interests:

Generally speaking, I am interested in the impact of information technology on market, society, organizations and individuals. My research has focused on:

  • Online Trust and Reputation
  • Online Word of Mouth
  • Social Media and Social Networks
  • Consumer Decision Making and Satisfaction
  • Human-Computer Interaction

Methodological Interests:

I appreciate all kinds of research methods, and I have used a variety of research methods in my own work. Recently I mainly use lab or field experiments as well as econometric methods based on archival data.

  • Lab and Field Experiments
  • Econometric Methods

Email: han.zhang@scheller.gatech.edu